The Year in Publishing, Part 1

This is a series of blogs I wrote in June on the current state of publishing and bookselling and how that affects writers and readers. I focused on genre novels.

Sources for the information I used include "Publishers Weekly," "Shelf Awareness," "Publisher's Lunch," and various professional trade blogs.

My credentials: I'm a publishing news junkie of over thirty years, and a published author of over ten years.

I will post the whole series of eight, a day at a time, then I’ll update you on what has happened since.

First, an overview of what's happening in the business.

THE ECONOMY

Not surprisingly, the problems with the economy are hurting the sale of books. If it's a choice between food and gas or books, books are almost always the loser.

Even romance, which has always been considered an economy-proof genre, has struggled recently although it remains healthy with steady growth.

Readers are borrowing books at the library and buying used books. Neither venue is good for the author bottom line.

If a reader has a choice between a "name" favorite author and another author for a new book purchase, she will buy the name author. New authors' books tend to be bought used.

THE BOOKSTORES, CHAINS, AND BIG BOX STORES

The current trends in bookstores and other physical locations is more books by just a few authors.

Target and Walmart which sell large numbers of books have cut down the amount of books by around fifty percent in the last few years. The books added to the shelves each month are almost always that month's list leader -- the publisher's lead title for that month, and it's usually a name author.

They believe they make money by having more space taken up by more books by a few bestsellers than with a wider range of authors and books.

Meanwhile, the chains like Barnes & Noble and Borders are putting out more authors and titles, but they, too, no longer carry most of that month's books by the major publishers.

Borders has started a series of concept stores which display books cover forward. So far, they've seen an increase in sales although they have cut the number of titles displayed by thirty percent.

Independent stores are dying at an alarming rate, and those which remain often keep themselves afloat by selling used books.

Still, a vast majority of all books sold are in brick and mortar stores.

In the next days, I'll cover online markets, print on demand, ebooks, and the problems with Amazon, then I'll discuss options for authors as well as the near and far future as publishing changes.